Pinky Cole says her experience on the ‘Maury Show’ helped her invent Slutty Vegan

Buzzy restaurateur Pinky Cole says she owes a lot of her success to the secrets she learned as a producer on the Maury Povich’s the “Maury Show.”

Cole was a producer on the famously lurid chat show from 2013 until 2015 before going into the food business with her Slutty Vegan brand.

“I was a producer for the ‘Maury Show’ for a long time,” she told Page Six at the Time 100 Next event, “What I realized is you have to punch some people in the faces with the information to make them pay attention.”

Hence, it seems, her brand’s colorful name. “I combined sex and food, which are the two most pleasurable experiences and got people excited about veganism in a world where once upon a time it was not cool.”

Povich, of course, is famous for turning serious life events into game-show-like TV, including his trademark on-air paternity test reveals.

The self-made entrepreneur was honored at the Time 100 Next event for her work in educating people in under-served areas about nutrition — using, she says, another trick she learned on “Maury.” 

“If I [can] get you psychologically locked, in I can educate you in whatever it is I want to educate you on,” she told us, “And that is exactly what I did with Slutty Vegan.”

Pinky Cole used what she learned as a producer at the “Maury Show” and applied it to her business, Slutty Vegan.
Getty Images for TIME
Cole was a producer on the “Maury Povich” show from 2013 until 2015 and says she learned valuable lesson about marketing.
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The Atlanta-based vegan comfort food chain now has locations in Harlem, Brooklyn and Baltimore.

The 35-year-old had a food truck before moving into restaurants.
The Maryland native has several locations, including a spot in New York.
Getty Images for Slutty Vegan

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